Media Asset Management: Airtable Enterprise Solution
Transforming fragmented processes into a unified system that connects 36+ language accounts, streamlines content localization, and delivers measurable business impact.
Client Challenges
Data Silos
Content and localization data spread across disconnected spreadsheets, making it difficult to track content status across 36+ language accounts
Manual Workflows
Teams spent excessive time on repetitive tasks like copying data between systems and manually notifying stakeholders of updates
Limited Visibility
Management lacked insight into project progress, creating bottlenecks and delays in content localization
Inconsistent Reporting
Different teams used varying formats and definitions, with no unified system to track content metrics across the lifecycle
Solution Architecture
Performance Metrics Tracking
Real-time dashboards and visualization
Standardized Reporting
Consistent metrics and formats
Cross-Functional Visibility
Specialized views for teams
Workflow Automation
Eliminated manual tasks
Unified Data Architecture
Interconnected table structure
Our solution created a comprehensive ecosystem with the content table as the central repository, connected to content localizations, social localizations, language/accounts, and types tables to create a single source of truth for all media assets.
Unified Data Architecture
Content Table
Central repository serving as the foundation for all media assets
Formula fields automatically calculating metrics
Localization Tables
Content and social localizations tracking translation status
Language/Accounts table maintaining consistent language data
Relationship Structure
Linked record relationships connecting related information
Types table standardizing content categorization
The interconnected table structure eliminated data silos by creating clear relationships between content, localizations, and language accounts. This architecture ensured that updates in one area automatically reflected across the entire system.
Automation & Custom Views
Automated Workflows
Eliminated repetitive tasks using automations
Standardized Forms
Custom forms for consistent data entry across teams
Formula Fields
Formula fields calculating metrics automatically
Specialized Views
Interface views tailored to different team needs
We replaced manual processes with automated workflows that eliminated repetitive tasks. Custom forms standardized data entry, while formula fields automatically calculated metrics, improving cross-functional visibility and collaboration.
Implementation Process
Phase 1: Discovery & Architecture
2 weeks: Conducted stakeholder interviews, mapped workflows, identified required tables, and created implementation roadmap
Phase 2: Base Construction & Automation
4 weeks: Built content table foundation, established linked record relationships, designed custom views, and created automated workflows
Phase 3: Integration & Testing
3 weeks: Connected with existing tools, imported historical records, conducted testing with all user groups, and refined the system
Phase 4: Training & Rollout
2 weeks: Created role-specific documentation, conducted training for 12 teams, provided hands-on support, and established governance procedures
Measurable Business Impact
Time Reduction
Less time spent on manual data entry and transfers
Error Decrease
Fewer content localization errors through linked record validation
Faster Completion
Improvement in project completion times due to better visibility