Media Asset Management

Media Asset Management: Airtable Enterprise Solution
Transforming fragmented processes into a unified system that connects 36+ language accounts, streamlines content localization, and delivers measurable business impact.
Client Challenges
Data Silos
Content and localization data spread across disconnected spreadsheets, making it difficult to track content status across 36+ language accounts
Manual Workflows
Teams spent excessive time on repetitive tasks like copying data between systems and manually notifying stakeholders of updates
Limited Visibility
Management lacked insight into project progress, creating bottlenecks and delays in content localization
Inconsistent Reporting
Different teams used varying formats and definitions, with no unified system to track content metrics across the lifecycle
Solution Architecture
Performance Metrics Tracking
Real-time dashboards and visualization
Standardized Reporting
Consistent metrics and formats
Cross-Functional Visibility
133 specialized views for teams
Workflow Automation
Eliminated manual tasks
Unified Data Architecture
Interconnected table structure
Our solution created a comprehensive ecosystem with the Content table (3,214 records) as the central repository, connected to Content Localizations, Social Localizations, Language/Accounts, and All Types tables to create a single source of truth for all media assets.
Unified Data Architecture
Content Table
Central repository with 3,214 records and 207 fields serving as the foundation for all media assets
29 formula fields automatically calculating metrics
Localization Tables
Content Localizations (20 records) and Social Localizations (464 records) tracking translation status
Language/Accounts table (36 records) maintaining consistent language data
Relationship Structure
26 linked record relationships connecting related information
All Types table (71 records) standardizing content categorization
The interconnected table structure eliminated data silos by creating clear relationships between content, localizations, and language accounts. This architecture ensured that updates in one area automatically reflected across the entire system.
Automation & Custom Views
Automated Workflows
Eliminated repetitive tasks using automations
Standardized Forms
Custom forms for consistent data entry across teams
Formula Fields
Formula fields calculating metrics automatically
Specialized Views
133 interface views tailored to different team needs
We replaced manual processes with automated workflows that eliminated repetitive tasks. Custom forms standardized data entry, while formula fields automatically calculated metrics, improving cross-functional visibility and collaboration.
Implementation Process
Phase 1: Discovery & Architecture
2 weeks: Conducted stakeholder interviews, mapped workflows, identified 23 required tables, and created implementation roadmap
Phase 2: Base Construction & Automation
4 weeks: Built Content table foundation, established 26 linked record relationships, designed custom views, and created automated workflows
Phase 3: Integration & Testing
3 weeks: Connected with existing tools, imported historical records, conducted testing with all user groups, and refined the system
Phase 4: Training & Rollout
2 weeks: Created role-specific documentation, conducted training for 12 teams, provided hands-on support, and established governance procedures
Measurable Business Impact
Time Reduction
Less time spent on manual data entry and transfers
Error Decrease
Fewer content localization errors through linked record validation
Faster Completion
Improvement in project completion times due to better visibility
User Satisfaction
Users reported improved cross-functional collaboration
Additional Benefits
Enhanced Content Quality
The standardized process caught localization issues earlier in the content development cycle, improving overall quality across all language accounts.
Improved Planning
Management gained visibility into bottlenecks across all 36 language accounts, enabling more effective resource allocation and strategic planning.
Faster Onboarding
New team members could understand the content process more quickly through the structured system and comprehensive documentation.
Scalable Foundation
The system architecture can handle new language additions without restructuring, supporting Babbel's growth plans and future expansion.